how to store the FIX message into the database

Imported from previous forum

I want to know that how to store the FIX message into the database to keep the log of the transferring messageĀ in sql server 2005. Is it to store whole message into the single column of the table or store the whole message in the Tag value format i.e. column names should be tag names or tag values and actual transferring message values in the row. can anyone give me suggestion on it. Thanks in advance.