Imported from previous forum
Paris – June 5, 2007 – ULLINK, provider of global transactional solutions for the financial community, today announced that SEB, a major North-European financial group, elected the UL FRONT trading solution to offer its clients multi-broker trading over the UL NET network, ULLINK’s global FIX hub.
SEB clients will be provided with the UL FRONT interface, developed by INFRONT, ULLINK’s partner in electronic trading front-ends. UL FRONT is a sophisticated solution for trading multiple asset classes (equities, futures, options), providing a unique combination of real-time market data aggregation from multiple sources, data analysis tools and advanced trading functionalities. UL FRONT also enables its users to instantly apply the latest algorithms their brokers have published on the UL NET website.
“Buy-Side users are looking for more independence and flexibility in terms of trading. We selected UL FRONT to enable our clients to easily create and channel orders to SEB or to any other counterparty connected to the UL NET”, says Sven Andersson, Head of Equity DMA at SEB. “This gives them the leverage they were looking for, while removing the need for a complex trading architecture as the web-based UL FRONT is easy to implement and even easier to use”.
For their clients who are not connected to the UL NET, SEB devised a mono-broker electronic trading offer, providing them with INFRONT workstations connected to SEB’s UL BRIDGE order routing platform. This platform enables trading in FIX or any other message format across multiple asset classes.
“Not only can these customers send orders directly from these stations, but they also have access to SEB’s algorithms to enrich their strategies. Benefiting from their broker’s research in algo trading is key to the clients’ success in a highly competitive environment. We are constantly looking for innovative products to support our clients’ business. The combined solution provided by ULLINK brings a wealth of possibilities to our buy-side customers” says Daniel Wendin, Business development ETCM at SEB.
“Our goal at ULLINK is to provide flexible and innovative solutions to clients. INFRONT has a proven technology and it made great sense to package our products in order to deliver a best of breed solution to our clients. SEB is going to leverage that value as they combined several ULLINK solutions to build an environment that met their very own requirements, while providing their clients with an extensive range of innovative trading tools”, concludes Laurent Useldinger, CEO of ULLINK.
A brief resume of SEB:
The SEB Group is a North European financial group for 400,000 corporate customers and institutions, and 5 million private customers. SEB Enskilda Equities, our specialist unit for stock brokerage and research, also acts as a market maker for equities-related derivatives in Denmark, Finland and Sweden.
SEB Enskilda Equities, with the largest market share in the Nordic region, offer multi asset classes, and membership in the major cash and derivatives markets. One of our strength is that we focus on our Nordic home markets and therefore we have a well defined niche. We are extremely proud to be ranked first among investment banks in the Nordic region, year after year.
A brief resume of ULLINK:
ULLINK is a leading provider of FIX connectivity and trading solutions. With over 260 ready-to-trade connections to favourite destinations (brokers, exchanges, order routing networks and trading applications, in all formats and all asset classes), we help our customers build environments that relieve them from technical dependence on a specific vendor: connect your existing applications to our platform (the UL BRIDGE), select your destinations and start trading.
In addition to this unique connectivity solution, benefit from turn-key DMA and care order architectures, full order management with dedicated sales and dealer interfaces, exception management, best execution and algorithmic trading across the globe. These flexible solutions are also available in Facilities Management (we host and support the entire solution in your name) or through our global FIX hub, the UL NET. With offices in New-York, London, Paris and Hong Kong, we support clients across time zones. Hundreds of connections for some of the world’s largest financial institutions have built our reputation for delivering quality software and exceptional services. Please visit http://www.ullink.com.
A brief resume of INFRONT:
INFRONT is a provider of trading and market data technology to the global financial markets. INFRONT’s prime product, The Online Trader, is a turn-key DMA workstation for the equity, derivatives, futures and FX markets. Together with the ULLINK, The Online Trader is white labelled under the name of UL FRONT.
In addition INFRONT is a market data vendor on more that 30 exchanges in Europe and North America enabling the UL FRONT customers to easily select between different markets in realtime.
INFRONT has been prominently listed in the Deloitte Technology Fast 50 in Norway and Fast 500 EMEA every year since 2003. Infront is AAA rated by Dun & Bradstreet and is a Microsoft Certified Partner. For more information please visit http://www.infront.no