The Global Technical Committee has reviewed and preliminarily approved the Targeted Trade Advertisements proposal submitted by the Asia Pacific Technical Subcommittee. The sell-side is increasingly moving towards targeted advertising, this enhancement would improve the sourcing of contra flow whilst minimizing the cost of merchandizing.
The document now enters a public comment period in which public review and feedback is encouraged. Once the public comment period closes, the Global Technical Governance Board will meet to review public comments before final approval.
Please post feedback, comments, and questions as replies to this discussion thread.
A link to the proposal can be found at: https://www.fixtrading.org/packages/fix-protocol-ga-targeted-trade-advertisements-proposal/
The public comment period ends on March 20, 2020.