Imported from previous forum
[ original email was from Kate Ardini - kate.ardini@nyfix.com ]
Hong Kong, August 4, 2005: - NYFIX, Inc (NASDAQ: NYFX), worldwide provider of electronic trade infrastructure, today announced that Dao Heng Securities, a wholly owned subsidiary of Guoco Group, has selected the Appia™ platform to link up with overseas firms for cross-border trading and to provide overseas firms access to their value-added execution services in the Hong Kong market.
Appia’s mature FIX architecture provides streamlined connectivity to trading counterparties with stability, low latency, high throughput, high availability, and a flexible plug-in framework that allows users to extend core engine functionality to precisely suit their trading needs.
“Standardizing on the FIX protocol for capturing order flow internationally extends our firm’s reach tremendously, allowing us to capture order flow we would otherwise have had a difficult time accessing. Being able to provide local expertise to an international client base by receiving their orders electronically via FIX, really gives us a competitive edge with respect to the local brokerage community. The NYFIX suite of products, from the FIX engine to the hub-and-spoke FIX order routing network, greatly facilitates the entire connectivity process, and provides us direct access to hundreds of potential trading partners.” said Angela Yau, General Manager, Brokerage, of Dao Heng Securities.
“FIX connectivity for the financial community in Asia-Pacific is an important focus for NYFIX and we are delighted that Dao Heng Securities has selected the Appia platform”, said NYFIX Global FIX Technology Director of Sales Robert Rooks. “As leaders in the adoption of FIX, we are proud that NYFIX is continuing to bring the FIX Protocol standard to an increasing number of institutions across Asia-Pacific.”
The NYFIX suite of products provides a one-stop-shop for the worldwide financial community’s FIX trading needs, as evidenced by its penetration of worldwide Exchanges, Brokers, Fund Managers, Transaction Networks, Software Vendors and other participants.
NYFIX, Inc, a Premier Member of the FIX Protocol Organization, is exhibiting at the FPL Electronic Trading Conference, November 1-2, 2005, in New York.